Details of standard
Overview
The Level 3 Multi-Channel Marketer Apprenticeship offers an exciting entry point into the fast-paced world of marketing. This role is integral to businesses across various sectors, including finance, construction, IT, hospitality, and more. As a multi-channel marketer, you’ll work within a marketing team or agency, supporting the creation and execution of marketing strategies that drive customer engagement and business growth.
Your responsibilities will encompass a wide range of activities, from creating compelling marketing content to conducting market and customer research. You’ll be instrumental in coordinating and delivering marketing campaigns across multiple platforms—both digital and traditional. This hands-on experience is complemented by the use of advanced marketing software and systems, allowing you to track campaign analytics, manage marketing budgets, and oversee the supply of promotional materials.
The apprenticeship places a strong emphasis on the emerging green economy, where you’ll have the opportunity to market environmentally sustainable products and services. This aspect of the role is particularly relevant as businesses increasingly prioritize sustainability, offering you a chance to be at the forefront of this vital shift.
Working closely with internal teams and external partners, such as digital agencies and media suppliers, you’ll develop strong communication and project management skills. You’ll also learn to work independently, taking responsibility for key elements of marketing campaigns, and supporting decision-making processes.
This apprenticeship is your gateway to a rewarding career in marketing, equipping you with the skills and experience needed to thrive in a competitive and ever-evolving industry.
Occupational profile
Customer-focused marketing activities drive the demand for a product or service through awareness raising and/or perception building to generate results to the bottom line. The emerging green economy is creating increasing opportunities for new and complex services and products.
A specialist Multi-Channel Marketer will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.
Responsibilities
- Marketing methods, principles, and practice
- Regulation and legislation
- Marketing communications
- Customer experience and the customer journey
- Research and campaign planning
- IT and digital tools
- Campaign implementation and management
- Data analysis and marketing evaluation
- Business and organisation
- Communication and copywriting
Duration
The apprenticeship will typically take between 18 months to complete.
Level
This apprenticeship standard is at Level 3.
Entry Criteria
We are looking for high quality candidates with good interpersonal skills and preferably Maths and English GCSE/Functional Skills.
Career progression
- Chartered Institute of Marketing (CIM) Accredited
- Digital Marketing Institute (DMI) Accredited
- Data and Marketing Association (DMA) Accredited
Potential career pathways include:
- Brand Manager
- Events Coordinator
- Market Researcher
- Marketing Coordinator
- Public Relations
- SEO Specialist
