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Multi-Channel Marketer Level 3

Details of standard

Occupational profile

Customer-focused marketing activities drive the demand for a product or service through awareness raising and/or perception building to generate results to the bottom line. The emerging green economy is creating increasing opportunities for new and complex services and products.

A specialist Multi-Channel Marketer will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.


  • Marketing methods, principles, and practice
  • Regulation and legislation
  • Marketing communications
  • Customer experience and the customer journey
  • Research and campaign planning
  • IT and digital tools
  • Campaign implementation and management
  • Data analysis and marketing evaluation
  • Business and organisation
  • Communication and copywriting


The apprenticeship will typically take between 18 months to complete.


This apprenticeship standard is at Level 3.

Mandatory Qualifications

  • 5 GCSE’s including Maths and English Grade C/4 or above or equivalent.
  • Job role that supports the Apprenticeship Standard.

Career progression

  • Chartered Institute of Marketing (CIM) Accredited
  • Digital Marketing Institute (DMI) Accredited
  • Data and Marketing Association (DMA) Accredited

Potential career pathways include:

  • Brand Manager
  • Events Coordinator
  • Market Researcher
  • Marketing Coordinator
  • Public Relations
  • SEO Specialist

Got any questions? Get in touch below

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