Details of standard
Occupational profile
Customer-focused marketing activities drive the demand for a product or service through awareness raising and/or perception building to generate results to the bottom line. The emerging green economy is creating increasing opportunities for new and complex services and products.
A specialist Multi-Channel Marketer will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.
Responsibilities
- Marketing methods, principles, and practice
- Regulation and legislation
- Marketing communications
- Customer experience and the customer journey
- Research and campaign planning
- IT and digital tools
- Campaign implementation and management
- Data analysis and marketing evaluation
- Business and organisation
- Communication and copywriting
Duration
The apprenticeship will typically take between 18 months to complete.
Level
This apprenticeship standard is at Level 3.
Entry Criteria
We are looking for high quality candidates with good interpersonal skills and preferably Maths and English GCSE/Functional Skills.
Career progression
- Chartered Institute of Marketing (CIM) Accredited
- Digital Marketing Institute (DMI) Accredited
- Data and Marketing Association (DMA) Accredited
Potential career pathways include:
- Brand Manager
- Events Coordinator
- Market Researcher
- Marketing Coordinator
- Public Relations
- SEO Specialist
