Brand is more than just a logo, this session will help you understand the importance of setting the solid foundation to develop your brand effectively and understand that modern brand brings in the elements of tone of voice, ethos, beliefs, brand management and is one of the most important aspects of your business processes and set roots for solid growth and effective marketing and sales strategies. This course explores key elements of the modern brand management process including:

• Knowing and Growing your business
• Understanding your marketplace
• Understanding your customers
• Understanding the journey
• Positioning your brand in the marketplace
• What is meant by the phrase ‘brand promise’
• What is meant by the phrase ‘brand personality’
• What is meant by the phrase ‘brand story’
• What is meant by the phrase ‘brand association’